Whenever there is a launch of a new IM product, my mailbox will fill up pretty fast on the day leading to the launch, on launch day and the day after. It is really madness when you open up you mailbox after a long day to find 200+ unread mails!
Another source of the emails are from marketers who are going through their Ad-swap routine and since I am on their lists so I am getting many emails from these marketers trying to grow their list.
Looks like I am on too many different lists.
The reason I get on the list of many marketers is because I want to see what they have to offer and also I want to look at how they set up their website, sales copy and promotion and hopefully I can learn something from them.
If I get a dozen of emails a day then I will spend the time to go through them to analyze what I think they’er are doing. If their sales copy is something new I will make a copy of it.
If it is like today when there are over 200 emails I just can’t possible go through every one of them. Also as I start to read some of the email, I can sense I am being “sold”. No matter how clever they worded their email, there is always the element of the marketers asking for a “buy or don’t buy” answers. I normally just file the emails and move on to the next one.
How I wish these marketers will tell me what they are up to rather than asking me to click on a link here or there before I find out what they want.
I guess what I am hoping to get is a an email from a top marketer that explain steps-by-steps how they made their money. Something to the effect that when I open the email there is an instruction on what to do today and I can follow to implement my own program or campaigns.
I know this may sound like a fantasy or a dream that many newbie marketers wish will come true.
Anyway today I have reach a breaking point.
Last night when I got through my “follow up” folder (yes I created one) in my hard disk, there are more than 80 items that I haven’t even started looking at . Most of them are free eBooks or PLR that I intend to spend time reading or implementing.
When I saw the long list of unread new emails today I know I have to do something. As I click through each email that make a sales pitch I decided to unsubcribed myself from his/her list for now. For those that offer information without asking for an opt-in, I stay subscribed.
Even this took almost an hour to complete so I know I am definitely over-subscribed and having unnecessary information overload from just reading emails. During the unsubscribed operation, I noticed at time I am on multiple lists from the same marketers. That is one of the reason why my mailbox filled up very fast during an Ad-swap exercise among the marketers.
Now that I am subscribed to a minimal lists I can start to focus on what I lay out in my plan – drive traffics. I already started doing this via free ads, free safelist, free traffic exchange and free traffic generation sites. I do have a squeeze page but have very low conversion rate so I need to review my squeeze page set up.
I am still struggling to use Twitter as a marketing front and my other Web 2.0 presence are still not converting.
I definitely need to take a step back and reassess what I need to make my list building work better.
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